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Some editors are failed writers, but so are most writers.
-- T. S. Eliot
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Going forward, I'll post 247Toolset updates to the 247Toolset Twitter account, which will serve as a development and sales mini-blog. |
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In the past year, my business energy has been spent in one of three places: - Contract web development for clients
- Worldwide Amplified
- 247Toolset
In these roles, I worked very hard to get things moving for each enterprise.Going forward, I have to narrow my focus on one gig chiefly. WWA has a lot of people in it and will move forward on its own. Contract web development helps to pay the bills when it comes. But 247Toolset can only go forward if I put the majority of my energy into it, and I deeply believe in its purpose. For that reason, that will be my chief gig in the next year. It's certainly absorbing all of my attention right now. Today, I'm making more efficient the organization/contact data gathered by the platform. Throughout the rest of the week, I'll be implementing the piece that tracks Projects / Job Orders. After that, more work to integrate the Call Center with Projects and Resource Management. My demos to the big non-profits went well, and I hope to establish solid sales in January. I'll make a lot of follow-up sales calls in the first week of January, by which I'll have a sense of how it's going. Got a testimonial just before Christmas: "I have found my entire experience with Brett Rogers and his 247Toolset to be easy, a pleasure, collaborative and responsive. Brett has a particular gift for understanding what it is that you want and need, and translating that into the software so that it is intuitive in nature. He works quickly, professionally, and personally. Brett is a very creative problem solver, and has a great way about communicating information and data. He has made contributions to our business in identifying additional sources of revenue, so his product will now be a sales tool, not just a database for us." That'll definitely go into my future marketing literature :) |
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This is my in-laws' backyard.  When I zoom in, you can see the white blur of the large snowflakes falling from the sky.  Zooming in even closer, you can see them more clearly contrasted against the fence.  Tamara tells me that she remembers maybe 5 times that it snowed here when she was growing up. ETC: Now, it's coming down a lot harder.  |
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My brother-in-law introduced me to a game using Google - find a two-word search phrase that brings about a single result. It's called Googlewhacking. I found two pretty quickly.   How about you? ETC: One more, just for good measure...  MORE ETC: Okay, while waiting for Santa...  |
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Christmas in Georgia and in Iowa |
  Can you guess which is which? Five of our kids are back in Iowa, and Tamara and I and three of our kids are here in Georgia. Snowman built by Nick. Merry Christmas, everyone :) |
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Business models are tough stuff. Prognosticating the level of delight that others have about your wares is no easy feat. Once you achieve eager delight about your offering, you then figure out how to monetize it and make a living - in a way that preserves that elusive eager delight. There are different types of business models. I'll list a few: - Me too, but I'm better made.
- Me too, but I'm cheaper.
- Me too, but I'm cooler - and you will be too, I promise.
- Say what?
The "Me too" variety copies mostly the model someone else created, but offers variations. I call these "swimming lanes." They're established, and when you get into one, you generally do laps. You can get very fit doing laps. Nothing wrong with that.And then there is the "Say what?" model. That model doesn't make sense, and it generally doesn't pay off - at first. It stands to make the most money, because it tries to swim in its own blue ocean. Where do you swim in a blue ocean? Anywhere you want to. I tend toward blue oceans - sharks and rip tides be damned. In fact, unless I'm desperate and about to be penniless, I'm cliff diving and pushing through waves. I like to reconsider the puzzle of a business model and work it from the inside out. Doing what others are doing is boring to me. It also leads to the same results that others have when they jump into a swim lane. A couple of years ago, I pushed reinventing the wheel. A lot. Tinker. Prototype. Fail fast. That quick dialogue with the market allows you to then build sturdy fashionable structure modeled after you create eager delight in others. It's rare to find an ocean by lapping in a swim lane. |
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Here's how I did: You answered 28 out of 33 correctly - 84.85 %The average score for all 2,508 Americans taking the following test was 49%; college educators scored 55%. How did you do? |
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 When I was in the Army, I was introduced to Card Deck PT by Sgt. Salinas. Basically, you shuffle the deck, flip the first card, and that's how many pushups you do. Flip the next card, that's the number of situps. Flip again, and that's how many deep lunges on each leg. The system is that number cards are their value, face cards are 10, aces are 15 and jokers are 25. I can't do the deep lunges so I substitute work on my stepper, and I've replaced situps with dumbbell crunches, but this has become my habit now. Just about daily, I go through half the deck. Today, my totals were: | Pushups | 84 | | Crunches | 74 | | Stepper (4x) | 77 |
At first, it sucked. But I stuck with it, and now it's fairly easy. Next week, I'll graduate to 36 cards instead of 27. And sometime in January, I'll go full deck. My stepper, by the way, is this thing:  It's easily the best stepper I've ever found. Low impact and sturdy as hell, which is great for tubby me. |
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