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Use plain, simple language, short words and brief sentences. That is the way to write English - it is the modern way and the best way. Stick to it; don't let fluff and flowers and verbosity creep in. When you catch an adjective, kill it. No, I don't mean utterly, but kill most of them - then the rest will be valuable. A wordy habit, once fastened upon a person, is as hard to get rid of as any other vice.
-- Mark Twain

 

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Cognition

 

One of my strategy/innovation heroes, Tom Wujec, gives a talk on how we get meaning from the world we sense around us.

"We make meaning by seeing... by an act of visual interrogation."

And then he gives three lessons for us to extrapolate from this.

What he says is deep, and it's one of the reasons why I'm such a big fan of Scott McCloud's books.

 


by Brett Rogers, 11/12/2009 7:23:01 AM
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