Be a Man

For all the talk about being Spock, Spock never whined.

(And Spock was good at math, but that's another issue.)

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BeatCanvas.com, an Iowa Art Blog, by artist Brett Rogers, 9/6/2010 11:24:10 PM
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Straight Out of the Acme Manual

No jobs? Political seats to be lost? Never fear - the Super Genius has a plan!

Propose $50 billion in more stimulus - even though it failed the first time it was tried.

Here's the calculus:

• Enough Republicans will vote for it because they'll be painted as obstructionists by the media if they don't, and because it allows them to throw some pork around.
• Use the money to hire as many people as possible to prop up the jobs figures.
• The media will go bonkers trying to cheerleader this thing into public euphoria.
• It will fail, but it will only be shown to fail after the November elections, so it's okay, see...

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BeatCanvas.com, an Iowa Art Blog, by artist Brett Rogers, 9/6/2010 11:15:58 AM
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Make Money by Talking to a Friend

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BeatCanvas.com, an Iowa Art Blog, by artist Brett Rogers, 9/5/2010 5:27:41 PM
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Math Wins!

The Super Genius and his Merry Band "have few options on economy," the headline reads.

Hey, I've been predicting this meltdown of business for two years. Wasn't hard. And I don't even have a college degree. All you need to understand this is to perform elementary math.

Government can only hurt the economy. The only way it helps the economy is to remove itself from it. Since the Super Genius is loathe to do that (it goes against every fiber of his being), until we get new leadership in Washington that actually believes in freedom, and not in crafting solutions, we'll continue as we are.

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BeatCanvas.com, an Iowa Art Blog, by artist Brett Rogers, 9/4/2010 4:28:48 PM
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Pageviews, and Other Metrics

Due to my business partner's pugnacious nature, I got roped into a discussion about pageviews vs. visitors. It's a dumb discussion. Here's why:

Let's say that your place of business has 10 customers who each order from you 100 times a month. How many orders do you produce? 1,000.

Let's say that you have 100 customers who each order from you 10 times a month. How many orders do you have? 1,000.

What's the difference?

Or, let's say that you're a newspaper...

You could read the paper every day, along with 99 other people. At the end of 10 days, the paper was read 1,000 times.

Or, you could have 1,000 people pick it up and only read it 1 day out of 10. Your paper was read 1,000 times.

What's the difference?

Subscription only counts when people are paying for subscription. Otherwise, it's views and saturation.

If your product brings in a lot of people but relatively few repeats, then your business model, if it's smart, will take that into account and thrive.

If your product brings in less people, but greater loyalty, then your business model, if it's smart, will take that into account and thrive.

Both are winnable efforts. Apple, meet orange. You both taste great.

2 Comments
BeatCanvas.com, an Iowa Art Blog, by artist Brett Rogers, 9/4/2010 3:17:11 PM
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Today's Beauty

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BeatCanvas.com, an Iowa Art Blog, by artist Brett Rogers, 9/3/2010 9:19:49 AM
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Milestone

Yesterday morning, I made it possible for us to be able to view our page view stats from the Des Moines Amplified web site. Tonight, I clicked in to see how it was coming and saw that we were about to turn 11,000 page views in less than two days. Also, we had 32 viewers watching our channel. So I took a picture as it rolled over.

Click on the picture to see it in full size.

There are newspapers that would love to see 11,000 page views in two days. Hell, they might be happy with that much activity in two weeks. And of course, these stats don't consider the content generated and uploaded by our hosts to YouTube, blip.tv, Podbean, etc. We don't track those stats.

So let's compare that to some online newspapers.

Assuming Des Moines Amplified's rate of about 6,000 page views per day, that's 180,000 in a month, which translates into over 2 million page views in a year. And that number puts little old us squarely in league with some of the nation's largest newspaper outlets.

Are we onto something? You betcha. And we're just getting started.

1 Comment
BeatCanvas.com, an Iowa Art Blog, by artist Brett Rogers, 9/2/2010 10:06:37 PM
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The Surety of an Investment

No one who makes an investment wants to see it sink. They generally do what they can to see it succeed. "Protect the investment" is the wisdom applied by everyone who invests.

Is there a bias in media? Yes, very much so. And when they spend money, people work to see their investment through to its reward.

I have no problem with their investment. But everything in media is tainted, and should be taken as such. Or at least 88% of what's in the media.

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BeatCanvas.com, an Iowa Art Blog, by artist Brett Rogers, 8/29/2010 10:45:32 AM
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Where Do You Fit In?

Also found this in the beatcanvas archives...

Just a reminder: you're only as free as you are independent.

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BeatCanvas.com, an Iowa Art Blog, by artist Brett Rogers, 8/27/2010 11:17:31 AM
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Still Dropping...

A reprint from the archives, but it's more relevant than ever...

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BeatCanvas.com, an Iowa Art Blog, by artist Brett Rogers, 8/27/2010 11:05:52 AM
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