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Question: What's the purpose of corporate strategy? Answer: To help a company navigate a competitive field and find its way to a distinctive value proposition for consumers. Questions for every company: - If your company closed down today, who would miss it? Why?
- Which customers would miss it most?
- How fast could your company's market be absorbed by someone else?
Strategy is therefore all about defining, executing, and communicating distinctive value proposition(s) to the consumer.Last questions: Who's in charge of your company's strategy? How are you achieving it? How can you help? |
by Brett Rogers, 1/3/2008 8:04:54 AM
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