Question: What's the purpose of corporate strategy? Answer: To help a company navigate a competitive field and find its way to a distinctive value proposition for consumers. Questions for every company: - If your company closed down today, who would miss it? Why?
- Which customers would miss it most?
- How fast could your company's market be absorbed by someone else?
Strategy is therefore all about defining, executing, and communicating distinctive value proposition(s) to the consumer.Last questions: Who's in charge of your company's strategy? How are you achieving it? How can you help? | 
