Due to my business partner's pugnacious nature, I got roped into a discussion about pageviews vs. visitors. It's a dumb discussion. Here's why: Let's say that your place of business has 10 customers who each order from you 100 times a month. How many orders do you produce? 1,000. Let's say that you have 100 customers who each order from you 10 times a month. How many orders do you have? 1,000. What's the difference? Or, let's say that you're a newspaper... You could read the paper every day, along with 99 other people. At the end of 10 days, the paper was read 1,000 times. Or, you could have 1,000 people pick it up and only read it 1 day out of 10. Your paper was read 1,000 times. What's the difference? Subscription only counts when people are paying for subscription. Otherwise, it's views and saturation. If your product brings in a lot of people but relatively few repeats, then your business model, if it's smart, will take that into account and thrive. If your product brings in less people, but greater loyalty, then your business model, if it's smart, will take that into account and thrive. Both are winnable efforts. Apple, meet orange. You both taste great. | 
