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From a volunteer at one of the non-profits using 247Toolset, I received this comment today:

The Calendar of Events is AWESOME! So easy to use!
This forwarded to me by the volunteer coordinator at the non-profit, who has been very open with suggestions and opinions.


I love people who aren't afraid to speak their mind and ask for what they want. Part of the reason that it's being well-received is that he spoke his opinion and I listened intently.

Just a reminder: the solution you initially give the market is likely headed in the right direction to solve the problem, but your market will tell you the exact direction it needs from you - if you'll listen.

I didn't charge the non-profit anything for their requested enhancements. Instead, they're getting a platform that they increasingly love, and I'm getting a more targeted product for my market. As a result, they'll be more likely to talk about 247Toolset to others, and I'll be ready to receive those new customers with a product that better fits their needs right out of the box.

I don't get people who nickel and dime for every little charge or effort. It's dumb business, and it's small thinking. It only creates distance between you and the market, and it forgets that the relationship with the customer is the most valuable asset a business owner can have - not the few added $ per hour of a transaction or two.


by Brett Rogers, 6/1/2011 1:56:41 PM


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