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Pigeonholing the Card? Not If I Can Help It...


No painting for me these days - all business. But first, a fun 10-minute video. Not so much in its visual display, but in its song. It's "Mojave," by Afro Celt Sound System, and it's the theme song of Art by Brett. (Though a bit muddy, it's amazing the quality of the recording that my little Sony Cybershot made from what came through my computer's speakers...) If you like the song, then go buy the CD!

I'm spending my days working on the web site, and getting a lot done. The story is taking shape. My cards are fine art cards, and my purpose in this has been to provide art to people at an affordable price. As mentioned before, I think art at $400 a print is ridiculous. That puts it only in the reach of the rich, rather than just anybody. I know why artists do it, but I can't and I won't. I think there are other ways.

I found a manufacturer to produce frames for me at a discount, so I'll also offer frames through the web site. That came fom a conversation with a woman at work who suggested a direction to me and lo and behold - affordable frames too. Because the price of art might be accessible, but custom frames? Oh my god... but thankfully, this manufacturer will be able to produce frames to fit my cards at an accessible price.

So that brings me to the text inside the cards. I've struggled with this a lot. For some, the text is what really sells the card. And I've been in the situation plenty of times where I found a great and fitting picture on the front of the card, only to find something awful inside. Or just as bad, the card took itself in the direction of a woman when I meant it for a guy. Or it was for an anniversary, when I needed it for a birthday. I'm sure that's happened to everyone. Well, I think I have a way around it. Maybe. If so, I think it's a novel concept - at least, I've never seen it done before.

These days, I'm thankful I can program because I have no clue what web product exists that will offer the options I need on the web site. And for some of the service that I'll provide to customers, having some mechanisms for automation to speed the fulfillment process will make a world of difference in time, for both me and the customer.

Other than great music, I leave one other recommendation: Blue Ocean Strategy, a book I recently quoted. Truly mind blowing.

And a few quotes:

"Life is either a daring adventure, or nothing." - Helen Keller

"Tell me, what is it you plan to do with your one wild and precious life?" - Mary Oliver

"I guess it comes down to a simple choice, really. Get busy living, or get busy dying." - The Shawshank Redemption (Tim Robbins)

"A man without a smiling face must not open a shop." - Chinese Proverb



Read the whole story of "Workin' on the Dream"
by Brett Rogers, 1/7/2006 6:24:47 PM


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