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Gotta Love Blue

Can you guess what this is?

If you guessed a sunflower, you would be right. I know it doesn't look like a sunflower, but it's currently buried under the white. I have to unearth it with my brush. But in the meantime, I just love the color blue.

Between Tamara and my mom and the art gallery guy, I'm nearly convinced to change the price of my cards to $3.99 per card from the $2.99 that they are right now. If I do that, then I would restructure the tiered pricing to a quantity break at a dozen ($2.29 per card, which would be like getting 5 cards for free) and $1.79 per card at 50 or more, which of course is less than half the price. That should motivate people to buy in quantity!

So I'm thinking about it...

My goals in this are:

  • Make my art affordable to anyone.
  • Make my cards competitive in the market.
  • Allow me to make a living by my art.
Hiking the price to $3.99 doesn't conflict with any of this. I'm small enough today that I can make this decision without upsetting too many folks. And the cards are huge (5" x 8"). Similarly sized cards are $4 and $5. The extra margin will make it more attractive to retailers because I can give them a larger cut and this can give me more room for any surprise costs in the future that I don't know today.

I have one slight logistics issue if I choose to do this. My cards have the $2.99 price printed on the back, but I could fix that by using the $2.99 cards for quantity purchases only and I could reprint all of the cards with the $3.99 price and use those in retail locations. Plus, it might give me an opportunity to get words on some of my previous cards.

The tweak is stronger than a new direction. So I'll tweak; decision made.

Read the whole story of "Sunflower"
by Brett Rogers, 8/14/2006 11:55:09 PM


sad part is the tweak's not that strong anymore

Posted by on day 3, 8/28/2006 8:42:36 PM

I don't get it...

Posted by Brett Rogers (, 8/29/2006 10:11:21 AM

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