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Clear Box

I took my homemade displays (wicker baskets) out this morning and dropped one off at the retailer downtown, the Village Bean. Jenny, the woman behind the counter, remarked unprompted that she liked it a lot. "Oh, how nice!" That was comforting :)

Next I went to Border's and walked through their cards section with the other basket. I'm not so sure that it will work unless it's a point of sale display. So I looked online this morning when I got home for some clear plastic boxes that would fit my little cards. This would allow them to fit on the shelf with the other card packages they have there.

I told my son, later in the car, that we live in such an enabling age. In about 10 minutes time searching, I found the exact size that I needed for my cards, a 2" 3" 1" clear plastic box. And I ordered 25, to sample the appearance of them. I'll need stickers for the back of the box, but at least this way people could open the box and browse the variety. Being clear plastic, and not opaque, allows the art to speak for itself. No fancy packaging necessary.

But isn't it amazing? I can paint, scan it in, send it to the printers and purchase 3,000 cards, order the envelopes, find and buy the packaging online, purchase the bar code that I need... no other time in history offers so much to the would-be entrepreneur as today does.

Simply incredible...

Read the whole story of "Workin' on the Dream"
by Brett Rogers, 9/30/2006 7:14:34 PM


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