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The local Borders, God bless it, has placed their first order for my cards. They want 30 Connection Packs. I was expecting, like, 10.

How cool is that?

It's a nice validation that I'm doing what I need to be doing. Let's see how they sell, and if they sell well, I have a shot at getting them into more Borders stores nationwide.

It does bring up a point, though. Repeatedly, I've found it hard to get my cards into local retailers because most retailers are franchised or somehow connected to a national chain. The purchasing decisions are not localized at all, but centralized at headquarters, wherever that might be. That's unfortunate. The Borders approach is valuable - because it allows a simple test of the market to see if a product might have legs, and if so, then the entire chain can benefit by retailing a popular and previously unknown item. But when centralized, carrying the item comes down to the hunch of a single buyer for the entire chain instead of going with a market test at a few stores.

Lucky for me that Borders will do this. Their sales might help legitimize my product so that other retailers have the confidence to also carry my line. We'll see. But it's a big moment for me... makes me smile to think of the story of this adventure and how it's grown.

Isn't life fabulous?


Read the whole story of "Workin' on the Dream"
by Brett Rogers, 10/17/2006 6:47:30 AM


Hey Brett, that's great! I'll be sure to look for them next time I'm there.



Posted by Kelly, 10/18/2006 3:48:13 PM

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