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And the Market Says...

So, after a year of selling my artwork via greeting cards, here's what I've learned:

1) The cards are generally regarded as beautiful. This is a good thing... it doesn't guarantee a sale, but it's a good start and it does generate interest.

2) Big cards intimidate the crap out of people. For two reasons. Reason #1: will it need two stamps? I get that question asked of me all the time.

3) Reason #2: People aren't that wordy! They look to me, the greeting card vendor, to make communication easy. The big cards are too much white space.

4) Words sell. I mentioned this before, but people, in general, like lyrics over instrumental music.

5) The small cards are more popular than the big cards. All that beauty in an itty bitty living space. Which is good and unique, but they can't be sent.

So combining all of these lessons learned, I'm working on revising my cards to the smallest sendable worded card that I can. Here's the first 3" x 5" card:

(Note: I've updated these images based on feedback from a few people...)

And the text inside:

And another one...

And the text inside:

Read the whole story of "Workin' on the Dream"
by Brett Rogers, 12/3/2006 12:16:28 AM


OK I by no means have any artistic ability but when I look at some of these cards the images alone convey such meaning. If you are looking for any suggestions what I would recommend is let the image speak even more. Instead of overwriting some of the image with more of the message, put a teaser on the front. Example, with the tree, move the "Each day has such possibility..." to the bottom and the rest of the text to the inside. Or with the hug leave just the "Sometimes a hug" on the front.

These images are so powerful, not your typical Hallmark print by the millions card. Let it speak more, you've done such a wonderful job. Also makes people want to turn the card over to read more.

My two cents, now I'll go back to drawing stick figures, which is about my limit. :)

Posted by Pale Ride, 12/3/2006 4:48:52 PM

I love hearing feedback like this. Thanks for your honesty. Got a question: can you email me through the link above?

Posted by Brett Rogers (from cell phone), 12/3/2006 5:28:25 PM

Anytime. Just a humble opinion from the least artistic person on the planet.

EMail sent. :)

Posted by Pale Rider, 12/3/2006 8:18:48 PM

I like that you moved the print off the main subjects in the paintings. Much improved.

Posted by Kelly, 12/4/2006 5:27:41 PM

Thanks Kelly! It's coming together... I have 7 cards done with words, and I have 15 to go.

Posted by Brett Rogers (, 12/4/2006 5:33:13 PM

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