The most popular part of beatcanvas.com, my little web site here, is not my blog posts, my artwork, or the game I created and put online. The most popular part of my web site, generating 500 users a week or more, is my Days Alive calculator. The reason is obvious: it's the one part of my web site that is about the visitor. It lets them see themselves in a new way.
The content that they create through my web site is much more interesting to them than my own.
It's all about the tools we provide and the capabilities that we bring to bear for others that matters most to them.
It used to be that we would marvel at the amazing deeds of others, but as tools become available to us, the proficiency of an elite few becomes less attractive.
What can we help others achieve? They'll be much more intrigued by their own content than anything we can produce.